Pai Mind Day
We're donating 100% of today's UK revenue to Mind, a leading UK charity, to help fund its lifesaving mental health services. Thank you for helping us to make a difference.
“Years ago I lost a friend, Anna, to mental health issues. Every year we mark her birthday, 10 July, with Pai Mind Day – to promote mental health understanding and raise vital funds for Mind. Most importantly, I believe even the busiest among us can find ten minutes to spare. Ten minutes to check in on someone you love – or to reach out to someone if it’s you who needs to talk.
“On Pai Mind Day, I ask you to do just that and join our #10MinuteMoment. Send a message, write a card or call someone and check in to see how they really are. You never know the difference it could make.”
- Sarah Brown, Founder
Who our donations help
To date we have raised over £85,500, helping hundreds of people to take their first step to speak to a professional about their mental health. It’s a small number, and we want to do much, much more.
Our donations fund Mind’s dedicated helpline to enable those initial conversations. The charity also campaigns to improve services, raise awareness, and promote understanding.
Pai Mind Day isn’t just about helping others – it’s about looking after yourself too. If you feel you need help with your mental health, this is your call to take that first step to reach out and seek advice.
For mental health support and resources, please visit National Alliance on Mental Illness. Call their HelpLine on 1-800-950-6264 or text “HELPLINE” to 62640
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Personalise Your Routine!
Personalise Your Routine!
Concentrated actives that are kind to skin with no compromise on performance. Blend with your Pai moisturiser or serum, oil, SPF, body cream....you decide!
Concentrated actives that are kind to skin with no compromise on performance. Blend with your Pai moisturiser or serum, oil, SPF, body cream....you decide!
