For the first time in my life, I am getting complimented on how healthy my skin looks.
Summer forecast: brighter than ever
Shop our bestselling formulas for healthy, radiant skin
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- Best Seller
Face Oil BrightenRosehip Bioregenerate™ Face OilOur bestselling skin superfood for anyone in need of a rapid radiance boost, made with organic Rosehip Oil.
Face Oil BrightenRosehip Bioregenerate™ Face Oil30ml / 1.0 fl.oz
Our bestselling skin superfood for anyone in need of a rapid radiance boost, made with organic Rosehip Oil.
- Brightens and boosts radiance
- Smooths and seals in moisture
- Nourishing and multitasking skin superfood
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- Best Seller
Cleanser BrightenLight Work™ Cleansing OilGentle yet ultra efficient, our Rosehip cleansing oil shifts make-up, SPF and daily grime at speed.
Cleanser BrightenLight Work™ Cleansing Oil100ml / 3.4 fl.oz
Gentle yet ultra efficient, our Rosehip cleansing oil shifts make-up, SPF and daily grime at speed.
- Leaves skin hydrated, quenched and supple
- Melts away impurities and eye make-up
- Clinically proven for sensitive skin
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- Best Seller
Moisturiser CalmThe Anthemis™ MoisturizerOur bestselling bottle of calm is proven to instantly soothe sensitive skin – and hydrate for up to 24 hours*.
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- New
Glow Drops & ColourThe Impossible Tan™ Hydrating Self Tan DropsA 100% natural, certified organic self tan that’s clinically proven to hydrate as it glows**.
Glow Drops & ColourThe Impossible Tan™ Hydrating Self Tan Drops30ml / 1.0 fl.oz
A 100% natural, certified organic self tan that’s clinically proven to hydrate as it glows**.
- Builds a natural-looking tan
- Supports the skin barrier
- Locks in hydration
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Glow Drops & ColourThe Impossible Glow™ Glow DropsOrganic drops of hydration for an instant, healthy-looking glow – available in three luminous shades.
Glow Drops & ColourThe Impossible Glow™ Glow DropsOrganic drops of hydration for an instant, healthy-looking glow – available in three luminous shades.
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Cleanser Re-BalancePhaze™ Gel CleanserA revolutionary foaming face wash that’s proven to leave skin clearer in just two weeks*.
Cleanser Re-BalancePhaze™ Gel Cleanser100ml / 3.4 fl.oz
A revolutionary foaming face wash that’s proven to leave skin clearer in just two weeks*.
- Reduces the appearance of blemishes
- Locks in hydration
- Gently exfoliating
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- Best Seller
Cleanser CalmMiddlemist Seven™ Cream CleanserOur cream cleanser is a gentle powerhouse for sensitive skin – and includes an organic cloth in every box.
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Serum BrightenFade Forward™ SerumThis Vitamin C dark spot serum reduces the appearance of hyperpigmentation without irritating sensitive skin.
Serum BrightenFade Forward™ Serum30ml / 1.0 fl.oz
This Vitamin C dark spot serum reduces the appearance of hyperpigmentation without irritating sensitive skin.
- Reduces appearance of dark spots
- Promotes even skin tone
- Visibly brightens without irritation
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Serum HydrateBack to Life™ SerumDull, dehydrated skin will drink up this Hyaluronic Acid serum – proven to hydrate without irritation.
Serum HydrateBack to Life™ Serum30ml / 1.0 fl.oz
Dull, dehydrated skin will drink up this Hyaluronic Acid serum – proven to hydrate without irritation.
- Reduces sebum production by up to 65%*
- Product USP 2
- Product USP 3
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Cruelty Free
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Powered By Green Chemistry
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Vegan
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B-Corp
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Pick, mix, & save! Buy 2 boosters, get one free. Powerful natural actives to supercharge your routine.
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Ready for take-off. Pack light with a complete AM to PM routine, for healthy, radiant skin.
SHOP TRY PAI KIT
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Naturally powerful ingredients
Our results-driven formulas are made with the most high-performing plant extracts – and are proven to deliver their promises.
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Efficacy guaranteed
Our formulas combine gold-standard green chemistry expertise and ingredients to deliver truly transformative results.
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Patch tested for longer
Most skincare is patch tested for 24 hours. We test ours for 96 hours to ensure it won’t cause irritation now – or later.
Five stars all round
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I've struggled my entire life with very reactive skin. Acne and hives, and redness. This is the first facewash that has calmed everything down. Noticeably.
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This little bundle has changed my life. I've been struggling with eczema and dry skin since the menopause reared its ugly head! I feel rejuvenated. Thank you, Pai
Rosehip Radiance Bundle $86 $108 -
This is my favourite moisturiser ever! I had been using retinol recently which caused my skin to become irritated but this soothed it instantly. Couldn't live without it!
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I was struggling with a very dehydrated skin. After 2 applications of this cream I noticed a big difference. No more itchiness and after a week the redness was completely gone.
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Beautiful texture and feels very nourishing to my skin. I love using it with my under eye cream.
Made For Sensitive Skin
Each product is clinically proven for sensitive skin.
Certified Clean
Organic, cruelty-free skincare, made with 100% natural ingredients.
Goodness Built In
Our products are proudly made by us in London.
