"Wow. I've been using this morning and night and am genuinely so impressed by the results, I love the difference it's made. My skin looks and feels brighter and clearer. "
Our best sellers, plus a new favourite
Proven formulas for even the most sensitive skin – including our bright shiny newcomer.
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- New
Exfoliator BrightenBright Now ™ PHA & Rosehip Exfoliating TonerOur first acid toner for all skin types, even sensitive, designed to reveal smooth, glowing skin every day.
Exfoliator BrightenBright Now ™ PHA & Rosehip Exfoliating Toner100ml / 3.4 fl.oz
Our first acid toner for all skin types, even sensitive, designed to reveal smooth, glowing skin every day.
- Exfoliates
- Brightens
- Smooths
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- Best Seller
Face Oil BrightenRosehip Bioregenerate™ Face OilOur bestselling skin superfood for anyone in need of a rapid radiance boost, made with organic Rosehip Oil.
Face Oil BrightenRosehip Bioregenerate™ Face Oil30ml / 1.0 fl.oz
Our bestselling skin superfood for anyone in need of a rapid radiance boost, made with organic Rosehip Oil.
- Brightens and boosts radiance
- Smooths and seals in moisture
- Nourishing and multitasking skin superfood
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- Best Seller
Cleanser BrightenLight Work™ Cleansing OilGentle yet ultra efficient, our Rosehip cleansing oil shifts make-up, SPF and daily grime at speed.
Cleanser BrightenLight Work™ Cleansing Oil100ml / 3.4 fl.oz
Gentle yet ultra efficient, our Rosehip cleansing oil shifts make-up, SPF and daily grime at speed.
- Leaves skin hydrated, quenched and supple
- Melts away impurities and eye make-up
- Clinically proven for sensitive skin
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- Save 20%
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Bundle BrightenThe Bright StuffSave 20% on this radiance-boosting three-step set – a powerful routine to brighten and smooth for healthy-looking skin that just glows.
Bundle BrightenThe Bright StuffSave 20% on this radiance-boosting three-step set – a powerful routine to brighten and smooth for healthy-looking skin that just glows.
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- Best Seller
Moisturiser CalmThe Anthemis™ MoisturizerOur bestselling bottle of calm is proven to instantly soothe sensitive skin – and hydrate for up to 24 hours*.
Moisturiser CalmThe Anthemis™ Moisturizer50ml / 1.7 fl.oz
Our bestselling bottle of calm is proven to instantly soothe sensitive skin – and hydrate for up to 24 hours*.
- Instantly comforts and calms
- Sooths dry skin
- Moisturizes for up to 24 hours
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- New
Serum Age ConfidenceAge Confidence™ NAD+ & TriPeptide Renewal SerumA supercharged serum with NAD+ and collagen-boosting peptide technology to revitalise & reduce wrinkle depth.
Serum Age ConfidenceAge Confidence™ NAD+ & TriPeptide Renewal Serum30ml / 1.0 fl.oz
A supercharged serum with NAD+ and collagen-boosting peptide technology to revitalise & reduce wrinkle depth.
- Collagen-Boosting
- Activates NAD+ production
- Improves the signs of ageing
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- Best Seller
Cleanser CalmMiddlemist Seven™ Cream CleanserOur cream cleanser is a gentle powerhouse for sensitive skin – and includes an organic cloth in every box.
Cleanser CalmMiddlemist Seven™ Cream Cleanser150ml / 5.0 fl.oz
Our cream cleanser is a gentle powerhouse for sensitive skin – and includes an organic cloth in every box.
- Cult favourite cream cleanser
- Made for sensitive skin
- Includes Twin Flyer skin cloth in every box
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Set BrightenThe Rosehip RitualThis Rosehip-powered ritual transforms your evening skincare steps into a radiance-restoring facial.
Set BrightenThe Rosehip Ritual28ml & 10ml
This Rosehip-powered ritual transforms your evening skincare steps into a radiance-restoring facial.
- Bestselling cleanser and face oil set
- Brightens and boosts radiance
- Clinically proven for sensitive skin
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- New
Glow Drops & ColourThe Impossible Tan™ Hydrating Self Tan DropsA 100% natural, certified organic self tan that’s clinically proven to hydrate as it glows**.
Glow Drops & ColourThe Impossible Tan™ Hydrating Self Tan Drops30ml / 1.0 fl.oz
A 100% natural, certified organic self tan that’s clinically proven to hydrate as it glows**.
- Builds a natural-looking tan
- Supports the skin barrier
- Locks in hydration
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Glow Drops & ColourThe Impossible Glow™ Glow DropsOrganic drops of hydration for an instant, healthy-looking glow – available in three luminous shades.
Glow Drops & ColourThe Impossible Glow™ Glow DropsOrganic drops of hydration for an instant, healthy-looking glow – available in three luminous shades.
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Moisturiser BrightenC-2 Believe™ MoisturizerA brightening Vitamin C-powered moisturizer for everyday radiance, no matter how sensitive your skin.
Moisturiser BrightenC-2 Believe™ Moisturizer50ml / 1.7 fl.oz
A brightening Vitamin C-powered moisturizer for everyday radiance, no matter how sensitive your skin.
- Brightens and boosts radiance
- Silky and fast-absorbing
- Evens out skin tone
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- Limited Edition
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Body Wash Hand & BodyGentle Genius™ Barrier Care Replenishing Body WashA cream-to-foam body wash powered by Ceramides and Colloidal Oats for all-over calm and conditioning.
Body Wash Hand & BodyGentle Genius™ Barrier Care Replenishing Body Wash250 ml / 8.4 fl. oz.
A cream-to-foam body wash powered by Ceramides and Colloidal Oats for all-over calm and conditioning.
- Gently cleansing
- Instantly hydrating
- Supports the skin barrier
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Accessories Skin Care ToolsTwin Flyer™ Cleansing ClothsOur double-sided face cloth combines exfoliating muslin and a cleansing flannel for a personalised routine. Dimensions: 24 × 24 cm
Accessories Skin Care ToolsTwin Flyer™ Cleansing ClothsPack of 3
Our double-sided face cloth combines exfoliating muslin and a cleansing flannel for a personalised routine. Dimensions: 24 × 24 cm
- Best for sensitive skin
- Gently exfoliating
Swipe bright: Get your daily radiance fix with this ultra-kind acid exfoliant, our first exfoliating toner.
SHOP BRIGHT NOW™
Get glowing: Our bestselling range to restore radiance, fast – powered by Rosehip and Vitamin C.
SHOP BRIGHTEN
Melt away the day: Get a free Mini Light Work™ Cleansing Oil when you spend $110.
SHOP BESTSELLERS
Five stars all round
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"This is a great toner and skin refresher to use in the morning. It brightens the skin and is lightly oiled, without being heavy, leaving a subtle glow."
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"I have been using this product once in the morning and it works brilliantly. My skin looks like its glowing - even my teenagers and husband have noticed, commenting that my skin looks smoother, softer and 'just nicer'. I have sensitive skin and this hasn't affected me at all - there has been no drying effect and none of the usual redness/rawness that some new products can cause. This is now part of my daily routine and I highly recommend giving it a try."
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"I’ve been wary of exfoliating toners because of my Uticaria. This is nice and gentle and I think my skin is actually already brighter. Love the glass bottle too."
New reads on The Pai Life
How do PHAs work? Your guide to polyhydroxy acids
The secret to exfoliating sensitive skin explained
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Naturally powerful ingredients
Our results-driven formulas are made with the most high-performing plant extracts – and are proven to deliver their promises.
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Efficacy guaranteed
Our formulas combine gold-standard green chemistry expertise and ingredients to deliver truly transformative results.
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Patch tested for longer
Most skincare is patch tested for 24 hours. We test ours for 96 hours to ensure it won’t cause irritation now – or later.
Made For Sensitive Skin
Each product is clinically proven for sensitive skin.
Certified Clean
Organic, cruelty-free skincare, made with 100% natural ingredients.
Goodness Built In
Our products are proudly made by us in London.
