PAI. MADE BY US.
INDEPENDENTLY CERTIFIED.
GOODNESS BUILT IN.

PAI. MADE BY US.
INDEPENDENTLY CERTIFIED.
GOODNESS BUILT IN.

Our mission is to do the right thing for you and your skin. By creating products that are so natural, ethical and sustainable they have goodness built in.

Made By Pai

Every Pai product is formulated and manufactured in our London HQ. Our organic ingredients are the jewel in our crown and we don’t trust anyone else to touch them.

We can say for certain that there’s good in everything we make, because the formulation is 100% ours.

We are independently certified by COSMOS (Soil Association), Cruelty Free International and The Vegan Society.

Getting these accreditations is no walk in the park - all levels of our business are scrutinised and we are audited annually to check our standards haven’t slipped.

While this means a lot of hard graft and sometimes making difficult calls, we believe you get out what you put in.

  • Soil Association
  • Bunny
  • Vegan
  • COSMOS Organic
  • COSMOS Natural
Sarah's Story

We are independently certified by COSMOS (Soil Association), Cruelty Free International and The Vegan Society.

Getting these accreditations is no walk in the park - all levels of our business are scrutinised and we are audited annually to check our standards haven’t slipped.

While this means a lot of hard graft and sometimes making difficult calls, we believe you get out what you put in.

  • Soil Association
  • Bunny
  • Vegan
  • COSMOS Organic
  • COSMOS Natural
Sarah's Story

Every one of our products is formulated and manufactured in our London HQ. Our organic ingredients are the jewel in our crown and we don’t trust anyone but ourselves to touch them.

We can say for certain that there’s good in everything we make, because the formulation is 100% ours.

Sarah's Story

We independently patch test all our products to make sure they’re suitable for both sensitive and eczema-prone skin.

Our Founder’s Story

Our Founder’s Story

“Out of the blue, my usually calm skin became irritated, hyper-sensitive and acne-prone. Trying to keep it under control was a daily battle and finding products that didn’t contain problem ingredients brought a whole new challenge.

I‘d reached a dead-end with a cabinet full of products claiming to be “hypoallergenic” and “organic”, let down by their ingredient lists full of synthetics and irritants.

Sarah's Story

I just wanted effective skincare I could trust and depend on and creating Pai was my way of taking back control.

Pai is everything I wanted as a customer; skincare made with effective, organic ingredients, no nonsense marketing and a brand that understands products are just one piece of the puzzle.“

Sarah's Story

Sarah Brown, Pai Skincare Founder

The Soil Association

The Soil Association The Soil Association

So you can be sure our certified organic products are truly organic, we are accredited by the Soil Association.

This involves third party checks, annual inspections, detailed production records and traceability paperwork that guarantee:

- Pai products carrying the Soil Association kitemark are 100% natural and at least 70% of (non-water) ingredients are organically grown and harvested.

- All of our organic ingredients are non-GM, sustainably grown (without pesticides) and harvested, and extracted without the use of chemical solvents.

- Any non-organic ingredients we include have passed strict toxicity and biodegradability criteria and carry a non-GM certificate.

Sarah's Story

COSMOS
Natural
Certification

We believe that if a product is natural, the majority of ingredients must be from nature.

Unlike many other ‘natural’ products ours are certified to a Soil Association COSMOS Natural standard.

COSMOS Natural certification means:

- No animal testing has been conducted.

- A minimum of 98% of ingredients are of natural origin.

- Any non-natural ingredients must meet strict standards, green chemistry principles and cannot exceed 2% of the formulation.

- No endangered plant species may be used and no GM Ingredients.

- No controversial chemicals, parabens and phthalates are in the product.

- No synthetic colours, dyes or fragrances.

COSMOSNaturalCertification

COSMOS Natural Certification COSMOS Natural Certification

We believe that if a product is natural, the majority of ingredients must be from nature.

Unlike many other ‘Natural’ products ours are certified to a Soil Association COSMOS Natural standard.

COSMOS Natural certification means:

- No animal testing has been conducted.

- A minimum of 98% of ingredients are of natural origin.

- Any non-natural ingredients must meet strict standards, green chemistry principles and cannot exceed 2% of the formulation.

- No endangered plant species may be used and no GM Ingredients.

- No controversial chemicals, parabens and phthalates are in the product.

- No synthetic colours, dyes or fragrances.

Cruelty Free

Cruelty Free Cruelty Free

Pai products are certified under the Cruelty Free International Leaping Bunny programme.
This means:

- We do not test our products on animals.

- We do not source ingredients that are tested on animals.

- We do not sell to physical stores in mainland China or any other country that requires animal testing as a condition of importing.

For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit www.crueltyfreeinternational.org

The Vegan Society

The Vegan Society The Vegan Society

We are independently accredited by the Vegan Society. To carry this kitemark, our products are individually assessed each year for the potential inclusion of animal ingredients, including those not present in the final product.

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