Our mission is to do the right thing for you and your skin. By creating products that are so natural, ethical and sustainable they have goodness built in.


Every one of our products is formulated and manufactured in our London HQ. Our organic ingredients are the jewel in our crown and we don’t trust anyone but ourselves to touch them.

We can say for certain that there’s good in everything we make, because the formulation is 100% ours.

We are independently certified by Cosmos (Soil Association), Cruelty Free International and The Vegan Society.

Getting these accreditations is no walk in the park - all levels of our business are scrutinised and we are audited annually to check our standards haven’t slipped.

While this means a lot of hard graft and sometimes making difficult calls, we believe you get out what you put in.

Our Founder’s Story

“Out of the blue, my usually calm skin became irritated, hyper-sensitive and acne-prone. Trying to keep it under control was a daily battle and finding products that didn’t contain problem ingredients brought a whole new challenge.

I‘d reached a dead-end with a cabinet full of products claiming to be “hypoallergenic” and “organic”, let down by their ingredient lists full of synthetics and irritants.

I just wanted effective skincare I could trust and depend on and creating Pai was my way of taking back control.

Pai is everything I wanted as a customer; skincare made with effective, organic ingredients, no nonsense marketing and a brand that understands products are just one piece of the puzzle.“


Sarah Brown, Pai Skincare Founder


So you can be sure our certified organic products are truly organic, we are accredited by the Soil Association.

This involves third party checks, annual inspections, detailed production records and traceability paperwork that guarantee:

Pai products carrying the Soil Association are 100% natural and at least 70% of (non-water) ingredients are organically grown and harvested.

All of our organic ingredients are non-GM, sustainably grown (without pesticides) and harvested, and extracted without the use of chemical solvents.

Any non-organic ingredients we include have passed strict toxicity and biodegradability criteria and carry a non-GM certificate.


We believe that if a product is natural, the majority of ingredients must be from nature.

Unlike many other ‘Natural’ products ours are certified to a Soil Association COSMOS Natural standard.

If our product carries the Soil Association COSMOS Natural logo and you know that:

No animal testing has been conducted.

A minimum of 98% of the ingredients must be from nature.

Any non-natural ingredients which are necessary to keep the product fresh or make it work should meet strict standards, green chemistry principles and cannot exceed 2%.

No endangered plant species may be used and no GM Ingredients.

No controversial chemicals, parabens and phthalates are in the product.

No controversial chemicals, parabens and phthalates are in the product.

No synthetic colours, dyes or fragrances.

Cruelty Free Cruelty Free

Pai Skincare believes that beauty products should be cruelty free. Our products approved under the Cruelty Free International Leaping Bunny programme,
This means:

We do not test our products on animals.

We do not source ingredients that are tested on animals.

We do not sell to Chinese stores or any other country that requires animal testing as a condition of importing.

For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit

We believe you can make great skincare from plant-derived ingredients alone.

Pai products are independently verified by the Vegan Society. To carry this trademark, our products are individually assessed each year for the potential inclusion of animal ingredients, including those not present in the final product.

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