Good for us
Owning every step of the journey – from sourcing all of our organic ingredients and obsessing about how they're stored, to how each product is packaged – means we have full creative control as well as responsibility. It means we can adapt and iterate in whatever way necessary to be the best we can, from upping our sustainability commitments to improving the customer experience based on your feedback.




Good for you
Importantly, this end-to-end control over our products benefits our customers, too. It’s allowed us to launch Pai Labs, an incubator hub where our chemists can respond to trends and customer requests at speed.
It also means that we can 100% guarantee that the products we send out are of the absolute highest quality, and pass our certifying bodies’ strict criteria.
In short? You can trust what’s in the bottle, and have a say in what comes next.
Goodness built in
We make our own products – but we're also independently certified, so you can trust that we stick to the highest organic and ethical standards.