“I knew natural ingredients were the only way forward for my sensitive skin. But I wasn’t willing to compromise – and neither should you. On results, on luxurious formulas, or on ethical standards. That’s why I made Pai.”
Sarah’s story
“I went from having pretty normal skin to a complete meltdown overnight. It became hypersensitive, but a lot of the products aimed at me just didn't work. I lost confidence in my skin, and in my skincare; I didn’t feel 100% myself. But I discovered I wasn’t alone. Sensitive skin is not a type, it’s a scale – and anyone can experience it.
“I needed to be able to trust the products I was using. So I made my own. I discovered the transformative properties of natural ingredients, and realised you can have beautiful, certified organic products that give you results – and that crucially are proven for sensitive skin. So you can trust them too.”
Shop with confidence
We know it's hard work to scour skincare labels and decipher ingredients lists. That’s why every one of our products has been clinically proven for sensitive skin, for full peace of mind.
We also give you plenty of time to get to know your products before you commit. If a Pai product doesn’t agree with your skin, simply return it within 90 days and we’ll take care of the rest.
Discover our bestsellers
Shop the five-star favorites that our customers come back for again and again.
- Best Seller
- Pai Icon
Gentle yet ultra efficient, our Rosehip cleansing oil shifts make-up, SPF and daily grime at speed.
100ml / 3.4 fl.oz
Gentle yet ultra efficient, our Rosehip cleansing oil shifts make-up, SPF and daily grime at speed.
- Leaves skin hydrated, quenched and supple
- Melts away impurities and eye make-up
- Clinically proven for sensitive skin
- Pai Icon
Dull, dehydrated skin will drink up this Hyaluronic Acid serum – proven to hydrate without irritation.
30ml / 1.0 fl.oz
Dull, dehydrated skin will drink up this Hyaluronic Acid serum – proven to hydrate without irritation.
- Reduces sebum production by up to 65%*
- Product USP 2
- Product USP 3
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- Best Seller
Our bestselling bottle of calm is proven to instantly soothe sensitive skin – and hydrate for up to 24 hours*.
50ml / 1.7 fl.oz
Our bestselling bottle of calm is proven to instantly soothe sensitive skin – and hydrate for up to 24 hours*.
- Instantly comforts and calms
- Sooths dry skin
- Moisturizes for up to 24 hours
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A super-soothing face mist that’s clinically proven to strengthen the skin barrier* – meaning fewer flare-ups.
100ml / 3.4 fl.oz
A super-soothing face mist that’s clinically proven to strengthen the skin barrier* – meaning fewer flare-ups.
- Strengthens the skin barrier
- Cools, calms and hydrates
- Ultra-fine spray
Start your Pai journey
Find your perfect match with four hero collections to target your key skin concerns – and get going with Sarah’s top picks from each with our money-saving starter kits.
I WANT...
Smoother, plumper skin
We’re not against ageing. We support it. With smoothing, soothing actives – like plumping peptides and Squalene-rich oils – that give mature skin its bounce back, and reduce the appearance of fine lines.
I WANT...
Clearer, balanced skin
Breakouts can happen to the best of us – including those with sensitive skin. So our blemish-busting formulas kill with kindness. They help to keep skin clear, without making matters worse by stripping the good stuff away too.
I WANT...
Calmer, stronger skin
Angry, irritated skin is our forte – and we know it needs more than just a fire blanket to settle it. It needs fire-proofing, too. Our calmest collection features our best ingredients to hydrate and strengthen your all-important skin barrier.
I WANT...
Brighter, radiant skin
Even if your skin is in a good place, it might need a little help to be really radiant. That’s where our best glow-givers come in. Vitamin C and Rosehip take the lead in this collection, brightening and evening out your skin tone – and keeping dullness and damage away.
Build your regimen
Try our handy regimen builder to discover the right products for you – and how to layer them for happier, healthier skin.
Ask the experts
Not sure where to start? Let us help with a free personalised skin consultation. Our skin coaches are here to listen – with no catch or hard sell. From how to layer your skincare to prepping for a big event, our experts can guide you through it.
