"WOW! This serum is incredible… noticeable difference in 10 days. My skin feels fuller, brighter, tighter. This will definitely become a hero product in my routine.”
Bestselling formulas, now with 25% off
Top up your stash or try a five-star favourite favorite in our sitewide sale
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- Best Seller
Face Oil BrightenRosehip Bioregenerate™ Face OilOur bestselling skin superfood for anyone in need of a rapid radiance boost, made with organic Rosehip Oil.
Face Oil BrightenRosehip Bioregenerate™ Face Oil30ml / 1.0 fl.oz
Our bestselling skin superfood for anyone in need of a rapid radiance boost, made with organic Rosehip Oil.
- Brightens and boosts radiance
- Smooths and seals in moisture
- Nourishing and multitasking skin superfood
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Set BrightenThe Rosehip RitualThis Rosehip-powered ritual transforms your evening skincare steps into a radiance-restoring facial.
Set BrightenThe Rosehip Ritual28ml & 10ml
This Rosehip-powered ritual transforms your evening skincare steps into a radiance-restoring facial.
- Bestselling cleanser and face oil set
- Brightens and boosts radiance
- Clinically proven for sensitive skin
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- Trending
Set Hand & BodyThe Gemini™ Stretch Mark SystemA pregnancy-friendly skincare duo to help reduce the appearance of stretch marks.
Set Hand & BodyThe Gemini™ Stretch Mark System200ml + 100ml
A pregnancy-friendly skincare duo to help reduce the appearance of stretch marks.
- Promotes skin elasticity
- Two-step stretch mark oil and cream routine
- Locks in hydration
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- Best Seller
Cleanser BrightenLight Work™ Cleansing OilGentle yet ultra efficient, our Rosehip cleansing oil shifts make-up, SPF and daily grime at speed.
Cleanser BrightenLight Work™ Cleansing Oil100ml / 3.4 fl.oz
Gentle yet ultra efficient, our Rosehip cleansing oil shifts make-up, SPF and daily grime at speed.
- Leaves skin hydrated, quenched and supple
- Melts away impurities and eye make-up
- Clinically proven for sensitive skin
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- Best Seller
Moisturiser CalmThe Anthemis™ MoisturizerOur bestselling bottle of calm is proven to instantly soothe sensitive skin – and hydrate for up to 24 hours*.
Moisturiser CalmThe Anthemis™ Moisturizer50ml / 1.7 fl.oz
Our bestselling bottle of calm is proven to instantly soothe sensitive skin – and hydrate for up to 24 hours*.
- Instantly comforts and calms
- Sooths dry skin
- Moisturizes for up to 24 hours
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- New
Glow Drops & ColourThe Impossible Tan™ Hydrating Self Tan DropsA 100% natural, certified organic self tan that’s clinically proven to hydrate as it glows**.
Glow Drops & ColourThe Impossible Tan™ Hydrating Self Tan Drops30ml / 1.0 fl.oz
A 100% natural, certified organic self tan that’s clinically proven to hydrate as it glows**.
- Builds a natural-looking tan
- Supports the skin barrier
- Locks in hydration
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Cleanser Re-BalancePhaze™ Gel CleanserA revolutionary foaming face wash that’s proven to leave skin clearer in just two weeks*.
Cleanser Re-BalancePhaze™ Gel Cleanser100ml / 3.4 fl.oz
A revolutionary foaming face wash that’s proven to leave skin clearer in just two weeks*.
- Reduces the appearance of blemishes
- Locks in hydration
- Gently exfoliating
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- New
Serum Age ConfidenceAge Confidence™ NAD+ & TriPeptide Renewal SerumA supercharged serum with NAD+ and collagen-boosting peptide technology to revitalise & reduce wrinkle depth.
Serum Age ConfidenceAge Confidence™ NAD+ & TriPeptide Renewal Serum30ml / 1.0 fl.oz
A supercharged serum with NAD+ and collagen-boosting peptide technology to revitalise & reduce wrinkle depth.
- Collagen-Boosting
- Activates NAD+ production
- Improves the signs of ageing
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Serum HydrateBack to Life™ SerumDull, dehydrated skin will drink up this Hyaluronic Acid serum – proven to hydrate without irritation.
Serum HydrateBack to Life™ Serum30ml / 1.0 fl.oz
Dull, dehydrated skin will drink up this Hyaluronic Acid serum – proven to hydrate without irritation.
- Reduces sebum production by up to 65%*
- Product USP 2
- Product USP 3
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Body Wash Hand & BodyGentle Genius™ Barrier Care Replenishing Body WashA cream-to-foam body wash powered by Ceramides and Colloidal Oats for all-over calm and conditioning.
Body Wash Hand & BodyGentle Genius™ Barrier Care Replenishing Body Wash250 ml / 8.4 fl. oz.
A cream-to-foam body wash powered by Ceramides and Colloidal Oats for all-over calm and conditioning.
- Gently cleansing
- Instantly hydrating
- Supports the skin barrier
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- Mini
Face Oil BrightenRosehip Bioregenerate™ Face Oil MiniOur bestselling skin superfood for anyone in need of a rapid radiance boost, made with organic Rosehip Oil.
Face Oil BrightenRosehip Bioregenerate™ Face Oil Mini10ml / 0.3 fl.oz
Our bestselling skin superfood for anyone in need of a rapid radiance boost, made with organic Rosehip Oil.
- Brightens and boosts radiance
- Smooths and seals in moisture
- Nourishing and multitasking skin superfood
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- Mini
Cleanser CalmMiddlemist Seven™ Cream Cleanser MiniOur cream cleanser is a gentle powerhouse for sensitive skin – and includes an organic cloth in every box.
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SHOP SERUMS
Five stars all round
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“Skin is plumper after 2 weeks. Texture is unique, dries smooth. Worked brilliantly combined with Hyaluronic Acid Booster.”
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"First time using this product and I have been pleased with the results... my skin feels firmer and hopefully is reducing my lines and wrinkles."
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"Very effective, with good results... I have very sensitive skin and react to a lot of products, this however caused zero irritation and felt very gentle on my skin."
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"Wow... amazing product! I use it every day and night and my skin loves it... It immediately smooths and plumps and my skin feels soft too."
New reads on The Pai Life
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Naturally powerful ingredients
Our results-driven formulas are made with the most high-performing plant extracts – and are proven to deliver their promises.
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Efficacy guaranteed
Our formulas combine gold-standard green chemistry expertise and ingredients to deliver truly transformative results.
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Patch tested for longer
Most skincare is patch tested for 24 hours. We test ours for 96 hours to ensure it won’t cause irritation now – or later.
Made For Sensitive Skin
Each product is clinically proven for sensitive skin.
Certified Clean
Organic, cruelty-free skincare, made with 100% natural ingredients.
Goodness Built In
Our products are proudly made by us in London.
