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Our mission is to power your good skin days, because we know it can give you the confidence to feel unstoppable. Pioneers of green chemistry, we make every product ourselves in our London lab – using 100% natural actives to create skin-transforming formulas, all clinically proven for sensitive skin.
Our mission is to power your good skin days, because we know it can give you the confidence to feel unstoppable. Pioneers of green chemistry, we make every product ourselves in our London lab – using 100% natural actives to create skin-transforming formulas, all clinically proven for sensitive skin.
  • Our mission is to power your good skin days, because we know it can give you the confidence to feel unstoppable. Pioneers of green chemistry, we make every product ourselves in our London lab – using 100% natural actives to create skin-transforming formulas, all clinically proven for sensitive skin.
    Our mission is to power your good skin days, because we know it can give you the confidence to feel unstoppable. Pioneers of green chemistry, we make every product ourselves in our London lab – using 100% natural actives to create skin-transforming formulas, all clinically proven for sensitive skin.
  • Gentle Genius™ Barrier Care Body Collection Bundle Gentle Genius™ Barrier Care Body Collection Bundle
    • New
    • Bundle
    • Hydrates
    Bundle Hand & Body
    Gentle Genius™ Barrier Care Body Collection Bundle

    Four ceramide-powered body products to cleanse, condition and hydrate sensitive skin.

    $136 $160
    • Hydrates
    Bundle Hand & Body
    Gentle Genius™ Barrier Care Body Collection Bundle

    Four ceramide-powered body products to cleanse, condition and hydrate sensitive skin.

    • Cleanse, condition and hydrate sensitive skin
    • Supports the skin barrier
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  • Gentle Genius™ Barrier Care Rapid Rescue Hand Cream Gentle Genius™ Barrier Care Rapid Rescue Hand Cream
    • New
    • Hydrates
    • Soothes
    Hand Cream Hand & Body
    Gentle Genius™ Barrier Care Rapid Rescue Hand Cream

    A fast-absorbing, Ceramide-rich formula to restore the skin barrier and instantly hydrate dry, chapped hands.

    $30
    • Hydrates
    • Soothes
    Hand Cream Hand & Body
    Gentle Genius™ Barrier Care Rapid Rescue Hand Cream

    60ml / 2.0 fl. oz.

    A fast-absorbing, Ceramide-rich formula to restore the skin barrier and instantly hydrate dry, chapped hands.

    • Clinically proven to instantly hydrate*
    • Soothes dry, chapped skin
    • Supports the skin barrier
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  • Gentle Genius™ Barrier Care Replenishing Body Wash Gentle Genius™ Barrier Care Replenishing Body Wash
    • New
    • Cleanses
    • Hydrates
    Body Wash Hand & Body
    Gentle Genius™ Barrier Care Replenishing Body Wash

    A cream-to-foam body wash powered by Ceramides and Colloidal Oats for all-over calm and conditioning.

    $40
    • Cleanses
    • Hydrates
    Body Wash Hand & Body
    Gentle Genius™ Barrier Care Replenishing Body Wash

    250 ml / 8.4 fl. oz.

    A cream-to-foam body wash powered by Ceramides and Colloidal Oats for all-over calm and conditioning.

    • Gently cleansing
    • Instantly hydrating
    • Supports the skin barrier
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  • Gentle Genius™ Barrier Care Soak & Seal System™ Bundle Gentle Genius™ Barrier Care Soak & Seal System™ Bundle
    • New
    • Bundle
    • Hydrates
    Bundle Hand & Body
    Gentle Genius™ Barrier Care Soak & Seal System™ Bundle

    A body wash and wet skin moisturizer duo that's clinically proven to support the skin barrier*

    $85
    • Hydrates
    Bundle Hand & Body
    Gentle Genius™ Barrier Care Soak & Seal System™ Bundle

    A body wash and wet skin moisturizer duo that's clinically proven to support the skin barrier*

    • Body wash & wet skin moisturiser duo
    • Supports the skin barrier
  • Gentle Genius™ Barrier Care Soothing Body Cream Gentle Genius™ Barrier Care Soothing Body Cream
    • New
    • Hydrates
    • Restores
    Body Cream Hand & Body
    Gentle Genius™ Barrier Care Soothing Body Cream

    A deeply nourishing body cream that’s clinically proven to keep skin hydrated for up to 24 hours*

    $45
    • Hydrates
    • Restores
    Body Cream Hand & Body
    Gentle Genius™ Barrier Care Soothing Body Cream

    200 ml / 6.8 fl. oz.

    A deeply nourishing body cream that’s clinically proven to keep skin hydrated for up to 24 hours*

    • Soothing dry, itchy skin
    • Dermatologist approved formula
    • Supports the skin barrier
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  • Gentle Genius™ Barrier Care Wet Skin Moisturizer Gentle Genius™ Barrier Care Wet Skin Moisturizer
    • New
    • Hydrates
    • Soothes
    Body Cream Hand & Body
    Gentle Genius™ Barrier Care Wet Skin Moisturizer

    This time-saving moisturizer is powered by Ceramides to seal hydration into wet skin for up to 12 hours*.

    $45
    • Hydrates
    • Soothes
    Body Cream Hand & Body
    Gentle Genius™ Barrier Care Wet Skin Moisturizer

    200 ml / 6.8 fl. oz.

    This time-saving moisturizer is powered by Ceramides to seal hydration into wet skin for up to 12 hours*.

    • Locks in hydration
    • Ultra speedy, effortless application
    • Supports the skin barrier
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  • Golden Hour Bundle
    • New
    • Hydrates
    • Brightens
    Bundle Brighten
    Golden Hour Bundle

    Get that healthy, sunkissed, where-have-you-been glow with our customisable tanning and bronzing drops duo and save 15% off.

    $66 $78
    • Hydrates
    • Brightens
    Bundle Brighten
    Golden Hour Bundle

    Get that healthy, sunkissed, where-have-you-been glow with our customisable tanning and bronzing drops duo and save 15% off.

    • Hydrates
    • Builds a natural-looking tan
    • No streaks, irritation or breakouts
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    • Nourishes
    Hand Cream Hand & Body
    Heavy Mettle™ Hand Cream

    A hardworking hand cream to nourish even harder working hands.

    $29
    • Nourishes
    Hand Cream Hand & Body
    Heavy Mettle™ Hand Cream

    75ml / 2.5 fl.oz

    A hardworking hand cream to nourish even harder working hands.

    • Long-lasting hydration
    • Soothes dry, chapped skin
    • Absorbs quickly
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  • Home & Away Rosehip Oil Bundle
    • Bundle
    • Pai Icon
    • Brightens
    • Nourishes
    • Smooths
    Bundle
    Home & Away Rosehip Oil Bundle

    Our bestselling Rosehip Oil in full and travel size so you never have to be without it.

    $50 $73
    • Brightens
    • Nourishes
    • Smooths
    Bundle
    Home & Away Rosehip Oil Bundle

    Our bestselling Rosehip Oil in full and travel size so you never have to be without it.

    • Full & travel-size of our #1 bestseller
    • Nourishing and multitasking skin superfood
    • Brightens and boosts radiance
    View product
    • Hydrates
    Booster Hydrate
    Hyaluronic Acid 0.3% Hydrating Booster

    Hydrate dry, sensitive skin with this potent and all-natural Hyaluronic Acid booster.

    $29
    • Hydrates
    Booster Hydrate
    Hyaluronic Acid 0.3% Hydrating Booster

    10ml / 0.3 fl.oz

    Hydrate dry, sensitive skin with this potent and all-natural Hyaluronic Acid booster.

    • Three molecular weights of Hyaluronic Acid
    • Silky and fast-absorbing
    • Mix in with your moisturiser or apply neat
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  • Hydrating Booster Duo
    • Bundle
    • Hydrates
    Bundle Hydrate
    Hydrating Booster Duo

    Seal hydration in to sensitive skin with this booster duo.

    $49.50 $58
    • Hydrates
    Bundle Hydrate
    Hydrating Booster Duo

    Seal hydration in to sensitive skin with this booster duo.

    • Absorbs quickly
    • Locks in hydration
    • Mix in with your moisturiser or apply neat
    View product
  • Hydration Heroes
    • Bundle
    • Online Exclusive
    • Hydrates
    • Restores
    Bundle
    Hydration Heroes

    A hydrating routine to restore moisture for soft, supple skin.

    $90 $116
    • Hydrates
    • Restores
    Bundle
    Hydration Heroes

    A hydrating routine to restore moisture for soft, supple skin.

    • Hydrating cleanser, moisturiser & booster
    • Fast-working and skin-quenching
    View product
    • Soothes
    • Protects
    Serum Calm
    Instant Kalmer™ Serum

    An instantly soothing Ceramide serum to calm hypersensitive, reactive skin.

    $79
    • Soothes
    • Protects
    Serum Calm
    Instant Kalmer™ Serum

    30ml / 1.0 fl.oz

    An instantly soothing Ceramide serum to calm hypersensitive, reactive skin.

    • Supporting the skin barrier
    • Calm visible flare-ups
    • Packed full of Ceramides
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  • Light Work™ Cleansing Oil Light Work™ Cleansing Oil
    • Best Seller
    • Pai Icon
    • Cleanses
    • Brightens
    • Softens
    Cleanser Brighten
    Light Work™ Cleansing Oil

    Gentle yet ultra efficient, our Rosehip cleansing oil shifts make-up, SPF and daily grime at speed.

    $49
    • Cleanses
    • Brightens
    • Softens
    Cleanser Brighten
    Light Work™ Cleansing Oil

    100ml / 3.4 fl.oz

    Gentle yet ultra efficient, our Rosehip cleansing oil shifts make-up, SPF and daily grime at speed.

    • Leaves skin hydrated, quenched and supple
    • Melts away impurities and eye make-up
    • Clinically proven for sensitive skin
    View product
  • Light Work™ Cleansing Oil Mini Light Work™ Cleansing Oil Mini
    • Best Seller
    • Mini
    • Cleanses
    • Brightens
    • Softens
    Cleanser Brighten
    Light Work™ Cleansing Oil Mini

    Gentle yet ultra efficient, our Rosehip cleansing oil shifts make-up, SPF and daily grime at speed.

    $29
    • Cleanses
    • Brightens
    • Softens
    Cleanser Brighten
    Light Work™ Cleansing Oil Mini

    28ml / 0.95 fl.oz

    Gentle yet ultra efficient, our Rosehip cleansing oil shifts make-up, SPF and daily grime at speed.

    • Leaves skin hydrated, quenched and supple
    • Melts away impurities and eye make-up
    • Clinically proven for sensitive skin
    View product
    • Hydrates
    • Softens
    • Soothes
    Moisturiser Hydrate
    Love and Haight™ Moisturizer

    A seriously hydrating moisturizer for dry and dehydrated skin.

    $58
    • Hydrates
    • Softens
    • Soothes
    Moisturiser Hydrate
    Love and Haight™ Moisturizer

    50ml / 1.7 fl.oz

    A seriously hydrating moisturizer for dry and dehydrated skin.

    • Hydration without heaviness
    • Absorbs quickly
    • Leaves skin hydrated, quenched and supple
    View product
  • Middlemist Seven™ Cream Cleanser Middlemist Seven™ Cream Cleanser
    • Best Seller
    • Softens
    • Soothes
    • Cleanses
    Cleanser Calm
    Middlemist Seven™ Cream Cleanser

    Our cream cleanser is a gentle powerhouse for sensitive skin – and includes an organic cloth in every box.

    $59
    • Softens
    • Soothes
    • Cleanses
    Cleanser Calm
    Middlemist Seven™ Cream Cleanser

    150ml / 5.0 fl.oz

    Our cream cleanser is a gentle powerhouse for sensitive skin – and includes an organic cloth in every box.

    • Cult favourite cream cleanser
    • Made for sensitive skin
    • Includes Twin Flyer skin cloth in every box
    View product
  • Middlemist Seven™ Cream Cleanser Mini Middlemist Seven™ Cream Cleanser Mini
    • Best Seller
    • Mini
    • Softens
    • Soothes
    • Cleanses
    Cleanser Calm
    Middlemist Seven™ Cream Cleanser Mini

    Our cream cleanser is a gentle powerhouse for sensitive skin – and includes an organic cloth in every box.

    $29
    • Softens
    • Soothes
    • Cleanses
    Cleanser Calm
    Middlemist Seven™ Cream Cleanser Mini

    50ml / 1.7 fl.oz

    Our cream cleanser is a gentle powerhouse for sensitive skin – and includes an organic cloth in every box.

    • Cult favourite cream cleanser
    • Made for sensitive skin
    • Includes Twin Flyer skin cloth in every box
    View product
  • Partners In Calm Set Partners In Calm Set
    • Gift
    • Set
    • Cleanses
    • Calms
    Set Calm
    Partners In Calm Set

    The double act Pai’s customers reorder most to instantly soothe stressed-out skin.

    $44 $63
    • Cleanses
    • Calms
    Set Calm
    Partners In Calm Set

    The double act Pai’s customers reorder most to instantly soothe stressed-out skin.

    • Instantly calm unsettled skin
    • Bestselling Cleanser & Moisturiser Mini Set
    • Made for sensitive skin
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    • Smooths
    Booster Age Confidence
    Peptides 5% Smoothing Booster

    A concentrated booster packed with natural, collagen-boosting Peptides to plump sensitive skin.

    $29
    • Smooths
    Booster Age Confidence
    Peptides 5% Smoothing Booster

    10ml / 0.3 fl.oz

    A concentrated booster packed with natural, collagen-boosting Peptides to plump sensitive skin.

    • Collagen Boosting
    • Improves the appearance of fine lines
    • Mix in with your moisturiser or apply neat
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