For the first time in my life, I am getting complimented on how healthy my skin looks.
Powered by biotechnology, with natural DHA, Hyaluronic Acid and a barrier-boosting Ceramide Complex to lock in moisture for up to 8 hours.
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No streaks, no odour, no transfer. Our certified organic tan suits all skin tones, for a sunkissed glow that looks even better than the real thing.
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Clinically proven for sensitive skin with 96 hour patch tests, our fully customisable formula is a safe and sunless tan that won’t cause breakouts or irritation.
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Your foolproof tanning routine
Prep, tan, protect and glow with these round-the-clock radiant skin essentials
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Glow Drops & ColourThe Impossible Tan™ Hydrating Self Tan DropsA 100% natural self tan that’s clinically proven to hydrate as it glows**.
Glow Drops & ColourThe Impossible Tan™ Hydrating Self Tan Drops30ml / 1.0 fl.oz
A 100% natural self tan that’s clinically proven to hydrate as it glows**.
- Builds a natural-looking tan
- Supports the skin barrier
- Locks in hydration
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Cleanser BrightenLight Work™ Cleansing OilGentle yet ultra efficient, our Rosehip cleansing oil shifts make-up, SPF and daily grime at speed.
Cleanser BrightenLight Work™ Cleansing Oil100ml / 3.4 fl.oz
Gentle yet ultra efficient, our Rosehip cleansing oil shifts make-up, SPF and daily grime at speed.
- Leaves skin hydrated, quenched and supple
- Melts away impurities and eye make-up
- Clinically proven for sensitive skin
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Exfoliator BrightenVirtuous Circle™ ExfoliatorAn innovative and ultra-gentle exfoliator for even the most sensitive skin.
Exfoliator BrightenVirtuous Circle™ Exfoliator75ml / 2.5 fl.oz
An innovative and ultra-gentle exfoliator for even the most sensitive skin.
- Smoother, brighter complexion
- Made for sensitive skin
- Ultra gentle polishing action
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Glow Drops & ColourThe Impossible Glow™ Glow DropsOrganic drops of hydration for an instant, healthy-looking glow – available in three luminous shades.
Glow Drops & ColourThe Impossible Glow™ Glow DropsOrganic drops of hydration for an instant, healthy-looking glow – available in three luminous shades.
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Cruelty Free
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Powered By Green Chemistry
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Vegan
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B-Corp
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Your skin’s healthier ever after
Our bestselling face oil has reached skincare stardom – and is hailed a bathroom cabinet staple thanks to its unrivalled purity and glowing results
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Face Oil BrightenRosehip Bioregenerate™ Face OilOur bestselling skin superfood for anyone in need of a rapid radiance boost, made with organic Rosehip Oil.
Face Oil BrightenRosehip Bioregenerate™ Face Oil30ml / 1.0 fl.oz
Our bestselling skin superfood for anyone in need of a rapid radiance boost, made with organic Rosehip Oil.
- Brightens and boosts radiance
- Smooths and seals in moisture
- Nourishing and multitasking skin superfood
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Bundle BrightenRosehip Radiance BundleOur Rosehip-powered evening routine to cleanse and rejuvenate for healthier, radiant skin.
Bundle BrightenRosehip Radiance BundleOur Rosehip-powered evening routine to cleanse and rejuvenate for healthier, radiant skin.
- Rosehip Cleanser & Face Oil Bundle
- Soothes dry skin
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SetTry Pai KitTry before you Pai with four radiance-boosting bestsellers in a stylish vegan leather vanity case
SetTry Pai KitTry before you Pai with four radiance-boosting bestsellers in a stylish vegan leather vanity case
- Introductory kit of Pai's bestsellers
- Cleanse, calm and brighten
- Includes vegan leather vanity case
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BundleHome & Away Rosehip Oil BundleOur bestselling Rosehip Oil in full and travel size so you never have to be without it.
BundleHome & Away Rosehip Oil BundleOur bestselling Rosehip Oil in full and travel size so you never have to be without it.
- Full & travel-size of our #1 bestseller
- Nourishing and multitasking skin superfood
- Brightens and boosts radiance
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Bundle BrightenRosehip Bioregenerate™ DuoTwo full-size Rosehip face oils to keep you or your friends stocked up.
Bundle BrightenRosehip Bioregenerate™ DuoTwo full-size Rosehip face oils to keep you or your friends stocked up.
- Brightens and boosts radiance
- Smooths and seals in moisture
- Nourishing and multitasking skin superfood
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- Online Exclusive
BundleThe Heroes KitFour soothing, brightening bestsellers in handy travel-size.
BundleThe Heroes KitFour soothing, brightening bestsellers in handy travel-size.
- Our customers' most-loved products
- Perfect for trialling and travelling
Stop sun damage in its tracks. The #1 way to prevent visible ageing is to protect your skin year round.
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Our chemists have harnessed a groundbreaking, biomimicking Ceramide Complex to give the body the best in skin barrier care.
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Naturally powerful ingredients
Our results-driven formulas are made with the most high-performing plant extracts – and are proven to deliver their promises.
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Efficacy guaranteed
Our formulas combine gold-standard green chemistry expertise and ingredients to deliver truly transformative results.
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Patch tested for longer
Most skincare is patch tested for 24 hours. We test ours for 96 hours to ensure it won’t cause irritation now – or later.
Five stars all round
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I've struggled my entire life with very reactive skin. Acne and hives, and redness. This is the first facewash that has calmed everything down. Noticeably.
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This little bundle has changed my life. I've been struggling with eczema and dry skin since the menopause reared its ugly head! I feel rejuvenated. Thank you, Pai
Rosehip Radiance Bundle $74 $93 -
This is my favourite moisturiser ever! I had been using retinol recently which caused my skin to become irritated but this soothed it instantly. Couldn't live without it!
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I was struggling with a very dehydrated skin. After 2 applications of this cream I noticed a big difference. No more itchiness and after a week the redness was completely gone.
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Beautiful texture and feels very nourishing to my skin. I love using it with my under eye cream.
Made For Sensitive Skin
Each product is clinically proven for sensitive skin.
Certified Clean
Organic, cruelty-free skincare, made with 100% natural ingredients.
Goodness Built In
Our products are proudly made by us in London.