News
From the latest organic skincare news to industry trends and - of course - Pai updates, here’s your behind-the-scenes look at what’s new.

Why the Green Claims Code matters
New guidelines tell greenwashing it’s time to go

Did the pandemic age us?
Wrinkles and aging skin among 2021’s top skincare concerns

5 surprising reasons to shop certified organic skincare
It’s not just about how the ingredients are grown.