This Organic Beauty and Wellbeing Week, we’ve been discussing why nature has the answer, and the answer is certified organic. But why is certification so important to us when we’re creating our organic skincare - and more to the point, why should it be important to you when you’re scanning the beauty aisles for your next product?
Here’s why those trusted logos - such as our Soil Association and COSMOS seals of approval - are well worth looking for on your next skincare shop.
It’s about people as well as plants
Yes, organic certification means that the formula you’re buying into contains organically grown ingredients, with no pesticides and no contaminated soil. But that’s just a tiny part of the package. It’s also about minimising the impact on farmers and their communities, ensuring the people making the product are paid fairly, and not using endangered plants (which many brands still do). The breadth of ethical standards goes far beyond the ingredient itself - it means due diligence has been done at every step of the supply chain.
It protects our water
There would be no life without water, and it’s predicted that access to clean water will be a huge issue in the future. Organic certification means that every ingredient has been audited for what happens when it goes down the plughole, into our oceans and rivers. By choosing certified organic ingredients, we know that they biodegrade and that they’re not leaving any trace.
We’re playing our part in reducing water wastage, too. At Pai we manufacture our own products, and we have a closed loop system in our production facility that recycles water, using reverse osmosis to deliver 70 litres of purified water per hour.
It promises planet-friendly packaging
The beauty industry is making huge strides in reducing plastic waste and putting its packaging under the microscope, but with certified organic skincare it’s not optional - it’s part of the deal.
In order to be certified, our products have to adhere to strict rules on excess packaging, from the components of the bottles and tubes themselves to the boxes we send them in. That’s why we use recycled paper and biodegradable corn starch chips - and plastic sellotape has been replaced with paper tape so you can easily recycle it at home.
It takes the pressure off you
We’re firm believers that when it comes to skincare, we should be doing all the hard work for you. You shouldn’t have to worry about where an ingredient comes from or whether a brand you’re considering is caring for the planet.
Choosing certified organic skincare means you can trust that it is what it says it is on the bottle, and know that you’re making a good choice - because each product has been independently checked at every step of its journey. Those little logos are stamps of authenticity, designed to make sure you’re not wasting a penny on products that aren’t what they say they are - or what you want them to be.
This shouldn’t be surprising. But for many there’s still a misconception that organic skincare isn’t effective or scientific - and that couldn’t be further from the truth! Ultimately, Pai’s founder Sarah chose to create certified organic skincare products because it was the incredible therapeutic properties of plants that really transformed her skin when she first began struggling with chronic urticaria.
The formulation process itself is still just as high-tech as with any other skincare, only it’s using different raw materials - and there are exciting natural actives emerging all the time with science behind them to back up what they can do for your skin. Opting for certified organic products is not a compromise. Sarah wanted the highest quality ingredients in their purest form because that’s what worked for her - and we know it’ll work for your skin too.
Shop our certified organic skincare now