When we first launched Feather Canyon — our featherweight eye cream that hydrates without the heaviness — we knew we were onto something special. It quickly became a bestseller, but as with all our products, we’re always on a mission to innovate and see how we can do even better.
So with that in mind, we’ve given our beloved eye cream a new lease of life. We’ve made it even more effective for your skin – and made sure it’s more sustainable while we’re at it. And yes, it’s still suitable for sensitive and part of our Age Confidence collection for mature skin types. Read on to find out exactly what we’ve changed, and why we’re so sure you’ll still love it…
Time to delve into the details. Our new Feather Canyon eye cream has an extra ingredient to help with hydration, and it’s also had a complete packaging overhaul to make things more sustainable and user-friendly. So really, we’re all winners here.
New hydrating formula
We’ve kept the same lightweight formula you know and love, and added Hyaluronic Acid. Why? A sugar the body naturally produces, Hyaluronic Acid can hold between 10 and 50 times its weight in water – storing it like a reservoir for the skin to drink from all day long. Our in-house chemists chose a low molecular weight for its ability to penetrate the skin efficiently – giving a long-lasting, moisturising effect.
Feather Canyon fans, don’t fret. The rest of the formula is exactly the same. Inside is Echium – or Viper’s Bugloss – which contains powerful forms of Omegas 3 & 6 (Gamma Linolenic Acid and Stearidonic Acid), a natural skin-smoothing active that helps to improve the appearance of fine lines. Rich in nourishing Vitamin E, phenols, carotenes and fatty acids, there’s also zero-waste organic Argan Oil that works wonders on mature skin to hydrate and plump. And, of course, true to form, our iconic organic Rosehip Oil is in there, too, for nourishment and brightness.
New precision tip
Our original eye cream had a pump format, but we’ve found a better way to deliver the goods. Thanks to the new precision tip, you’re in control of exactly how much cream you use – meaning efficient application and zero product wastage. Even better? We know how sensitive under-eyes are and want to make using our cream as soothing as possible. So the new tip is made of aluminium, for a satisfyingly cool sensation.
As a certified B Corp business, it’s incredibly important to us to keep spotting ways we can minimise our impact on the environment and make it easier for you to do your bit, too. That’s why our active-packed formula is now in an innovative tube made with 100% PCR plastic. The update means the whole pack can now be fully recycled with one simple twist.
For more information on how to recycle your Pai products, take a look at our recycling guide.
How to use the eye cream
Thanks to our new planet-friendly precision tip, you can apply the cream directly under the eye – with the exact amount you’ll need. No more, no less. We recommend using the cooling precision tip to apply three dots of cream along the orbital bone under each eye. Then, use your ring finger to gently pat it in until absorbed.
Or, if you prefer to apply it with your hands, that works too. Dispense one almond-sized amount of cream onto your ring finger. Dab the cream in three smaller dots along the orbital bone and gently pat onto skin until absorbed.
Shop our new and improved Feather Canyon eye cream here.
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